ABOUT


Kassius Ibrahim King is a hybrid creative,
part Art Director, part writer, seeking
to build worlds and stories bold enough
to stop someone mid-scroll, and honest
enough to stay with them long after.


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What I’m reading rn: 
Hyperion by Dan Simmons
Discourse on Inequality by Jean-Jacques Rousseau

Fav book read in 2024 (so far)
Jesus’ Son by Denis Johnson


WHATABURGER



This is Breakfast at Whataburger
Agency: McGarrah Jessee







Credits:
Agency: McGarrah Jessee
CDs: Cam Miller + Michael Anderson
AD: Kassius  King 
Copy: James Grandberry
 My Role
I concepted and pitched the idea. Whataburger originally wanted a cheap animation, but loved this idea enough that they gave us more money. (a miracle)

The Project
Though I’m not a Texan (Louisianimal by birth, tho), it’s an accepted truth that most Texans have had a late night that caps off at Whataburger. Whataburger asked us to create a spot highlighting its late-night breakfast offerings and showing that Whataburger isn’t just a pit stop, but another destination for a memorable night.




©Kith&Kin