ABOUT


Kassius Ibrahim King is a hybrid creative,
part Art Director, part writer, seeking
to build worlds and stories bold enough
to stop someone mid-scroll, and honest
enough to stay with them long after.


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What I’m reading rn: 
Hyperion by Dan Simmons
Discourse on Inequality by Jean-Jacques Rousseau

Fav book read in 2024 (so far)
Jesus’ Son by Denis Johnson


WHATABURGER



WB X FORTNITE: Breakfast in Bedwars 
Agency: McGarrah Jessee

We found that the late breakfast offerings were popular among younger gamers. So we figured, why not build a Whataburger map
In Fortnite, hold a tournament with some noteworthy streamers
and gamers?






PROMO SHORTS

SOCIAL SHORTS
   


Credits:
Agency: McGarrah Jessee
CDs: Cam Miller + Michael Anderson
AD: Kassius  King
Copy: James Grandberry
 My Role
I concepted the promo videos, built the framework for the trailer, and managed the overall design direction for the Whataburger x Fortnite launch.

The Problem
Whataburger’s breakfast had an organic foothold with gamers; easy to hold, easy to eat, but the brand had zero real credibility in the gaming world. They needed an authentic way to show up for Gen Z, not just advertise to them.

The Idea
Create a custom Fortnite map and host a digital tournament, letting Whataburger enter gaming culture through play rather than pandering. The campaign blended competition, community, and breakfast-fueled chaos, giving the brand a real seat at the gaming space's table.




©Kith&Kin