ABOUT


Kassius Ibrahim King is a hybrid creative,
part Art Director, part writer, seeking
to build worlds and stories bold enough
to stop someone mid-scroll, and honest
enough to stay with them long after.


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What I’m reading rn: 
Hyperion by Dan Simmons
Discourse on Inequality by Jean-Jacques Rousseau

Fav book read in 2024 (so far)
Jesus’ Son by Denis Johnson


TOYOTA



Destination Detour 
Agency: STEPT STUDIOS

EP 1


EP 2


EP 3





Credits:
Agency: STEPT
Founder/Director: Nick Martini
Creative: Kassius King
 My Role
As a showrunner, I oversaw the show end-to-end during production. As Creative Lead, I was the person everyone called for all things creative when the company's founder wasn’t directly involved. I built the series structure, wrote the narration, shaped the challenges, set the rules, refined locations, guided the design, and oversaw every edit from rough cut to final delivery.

The Problem
Toyota and GearJunkie wanted a series that showcased their extreme-sport athletes and the raw capability of the newest Toyota lineup — without feeling like a sales pitch on wheels.
They needed something that proved these trucks belonged to the thrill-seekers, the dirt-lovers, the athletes who don’t follow lines on a map but carve their own.

The Idea
Build a world where the trucks and the athletes share the same DNA: grit, precision, and a hunger for the unmarked path.
Each episode follows three teams of surfers, bikers, and runners as they face challenges tailored to their disciplines. The landscape becomes the arena. The Toyota becomes the tool.




©Kith&Kin