ABOUT


Kassius Ibrahim King is an Art Director/Writer,
seeking to build worlds and stories bold
enough to stop someone mid-scroll, and
honest enough to stay with them long after.


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What I’m reading rn: 
Hyperion by Dan Simmons
Discourse on Inequality by Jean-Jacques Rousseau

Fav book in 2024
Jesus’ Son by Denis Johnson


OAKLEY



Oakley Surfer 2026
Agency: STEPT STUDIOS







Credits:
Agency: STEPT
Head of Creative: Davey Spens
Photographer: Cole Ferguson
ACDs: Kassius King + Theo Kirkham-Lewitt 
 My Role
My partner and I concepted, pitched, and designed the entire campaign. from the visual world to the narrative logic. I guided production end-to-end, shaping how five Oakley-sponsored pros would be seen, felt, and mythologized in the final work.

The Problem
Oakley wanted a surf campaign that cut through the noise without betraying the soul of the sport. Every brand was 
sun-bleached and interchangeable, all beaches, no depth. They needed a look that honored surf culture but refused to repeat the same postcard imagery that’s been copied and pasted.

The Idea
Shift the lens. Instead of chasing sunshine, we built a campaign around the electricity of water itself — the turbulence, the reflection, the chaos, the calm. We crafted a visual world where the ocean wasn’t a backdrop, but a character: mirrors, droplets, distortions, refracted light, the feeling of being inside the wave.




©Kith&Kin