ABOUT


Kassius Ibrahim King is a hybrid creative,
part Art Director, part writer, seeking
to build worlds and stories bold enough
to stop someone mid-scroll, and honest
enough to stay with them long after.


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What I’m reading rn: 
Hyperion by Dan Simmons
Discourse on Inequality by Jean-Jacques Rousseau

Fav book read in 2024 (so far)
Jesus’ Son by Denis Johnson


FANDUEL



FanDuel x WWC: FanFuel
Agency: Wieden + Kennedy NYC

FanDuel partnered with female-owned North Edge Coffee Roasters to serve free coffee and fuel excitement for the 2023 Women’s World Cup, keeping fans energized through the first round of games.
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The campaign gained strong public traction and internal praise, with branded coffee trucks activating in Kansas City, New York, Columbus, and Boston.


Press
Our featured athlete, Maggie Montoya



Credits:
Agency: WKNY
CDs: Gerard Caputo + Matt Mulvey
AD: Parker Jones + Rajshree Saraf
Copy: Kenny St.George  + Anoop Chaganty
Concept: Kassius KingMy Role
I built the concept and creative angle before being pulled to support another team, so I wasn’t involved in the final execution.

The Problem
Heading into the Women’s World Cup, the USWNT felt unstoppable, a team on the edge of a three-peat, a moment fans wanted to feel part of, not just watch from afar. Fanduel wanted to channel that hype into something fans could engage with.

But there was one problem:
The first U.S. match kicked off at 3 a.m. Eastern.

The Idea
Make Fanduel the cure for the time zone.
If the game’s in Australia but the fans are in New York, keep them awake...literally.

FanFuel: a coffee pop-up built for the sleep-deprived diehards.
Free brews. Team-colored cups. A rally point for people determined to watch history even if the sun refuses to rise.



     

©Kith&Kin